The Communications, Recruiting, and Sales Manager will play a pivotal role within our full-time team, responsible for crafting and executing marketing, recruiting, and sales strategies across multiple departments. Collaborating closely with the Director of Operations and Executive Director, this role involves creating and disseminating key messages to targeted markets, encompassing existing and potential camper families, retreat groups, schools, potential employees, and donors. The successful candidate will possess proficiency in cloud-based systems, effective communication skills, strong organizational abilities, keen attention to detail, and a minimum of two years of relevant experience.
This position offers individuals with excellent communication skills the opportunity to convey the transformative power of experiential learning within a mission-driven nonprofit organization that upholds the highest standards in all facets of experiential operations.
Essential Job Functions:
Sales Cycle Management: Manage the entire sales cycle, from inquiry and initial contact to drafting proposals, booking, contracting, site scheduling, and handoff to the relevant departments.
Annual Marketing Plan: Develop and execute an annual marketing plan to boost interest and sales in camp registration, year-round programs, and staff recruitment.
Marketing Trends Analysis: Assess current marketing trends and promotional methods to gauge their effectiveness in achieving registration targets and revenue objectives.
Marketing and Sales Execution: Manage the marketing and sales process, as well as contracted vendors, to oversee the production and distribution of key messages through direct mail, websites, emails, social media, digital advertising, and event marketing.
Project Management: Coordinate timelines, communicate deadlines, and manage the approval process for various ongoing projects.
Collaboration and Meetings: Attend regular meetings with Directors and managers to review pipeline progress, address challenges, and propose solutions to ensure the successful achievement of communication, recruiting, and sales goals.
Performance Metrics: Analyze registration and recruitment numbers in comparison to the marketing budget to evaluate the effectiveness of marketing strategies.
Strategy Development: Devise new strategies for current and upcoming initiatives in alignment with established company standards.
Content Distribution: Collaborate with other Nuhop departments for message planning and content distribution through various social media channels, web pages, Google AdWords, direct mail pieces, paid advertisements, and in-person events.
Brand Management: Create and maintain a compelling brand and image that attracts and retains customers.
Impact Storytelling: Utilize written and visual content to convey specific impact stories across various departments.
Face-to-Face Marketing: Coordinate logistics and personnel involved in face-to-face marketing efforts, effectively communicating the organization's mission and values to existing and potential customers.
Outreach Efforts: Oversee outbound phone calls and grassroots marketing efforts within key markets.
Employee Recruitment: Conduct initial employee interviews and facilitate the handoff of candidates to the appropriate Directors and Managers.
Additional Duties: Perform any other duties as assigned.
Qualifications: To excel in this role, the ideal candidate should meet the following qualifications:
- A strong track record of being a key player in a high-performance team by delivering results, coupled with a commitment to a nonprofit salary scale.
- Proven success in implementing both short-term and long-term plans.
- Experience working effectively with staff at all levels, demonstrating the ability to build trust and relationships.
- Proficiency in budget planning and management.
- Strong writing skills.
- Profound understanding of current social media trends, content marketing, and communication channels.
- Outstanding interpersonal skills, with the ability to streamline processes and provide excellent service without compromising department or organizational integrity.
- Exceptional project management and communication skills, enabling effective collaboration across all organizational functions and levels.
- Strong problem-solving abilities, coupled with innovation, creativity, and resourcefulness.
- A strategic thinker who excels in a fast-paced environment and makes well-informed decisions on the fly, with a knack for creative problem-solving.
- Highly accountable and results-driven, with the ability to set and utilize goals to guide actions and objectively measure performance.
- A deep passion for Nuhop's mission and the ability to integrate seamlessly into its organizational culture.
The Communications, Recruiting, and Sales Manager role is central to conveying Nuhop's mission, attracting stakeholders, and ensuring the organization's continued success in delivering transformative experiential learning experiences.
To apply, please submit a resume and cover letter to Terri RuLon, HR Director, at email@example.com.
- Salary Range: $36,000 to $38,000 with benefits
- The application deadline is December 15, 2023.
- Employment is to begin in January 2024.